Market Intelligence
Insights for the people who actually build the clothes.
Two report series, free to read. The Adstronaut Index covers the business of fashion. The Adstronaut Edit reads the season — what's selling now and what to build next.
The Business of Fashion
The Adstronaut Index — quarterly intelligence on trade, AI, margins and the numbers operators manage to.
The State of AI in Fashion
Fashion has voted AI its single biggest opportunity — and is still failing to ship it. The gap between conviction and deployment is now the defining c…
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The Trade Reset
In four days of February, fashion's trade math was struck down, rewritten and re-billed. The quarter that followed sorted the industry into companies …
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The Adstronaut Edit — seasonal trend reports with receipts: the colours, shapes and materials selling now, and what to build next.
The Return of Colour
After two years of beige discipline, SS26 is selling on colour, wit and conviction — butter yellow and cobalt at the front, poetic romance behind, and…
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The Debut Dividend
Five new creative directors showed their hands in February and March — and the market voted immediately. AW26 arrives fitted, lit in lighter browns an…
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